Sydney House Prices: Why Buyers Pay Nearly $120,000 Over Advertised Prices (2026)

The real estate market in Australia is a hotbed of controversy, with a persistent issue of underquoting that has buyers on edge. The practice, which involves advertising properties at a lower price to attract more interest and then selling them for significantly more, is a widespread problem across the country.

In Sydney, the situation is particularly dire, with properties routinely selling for nearly $120,000 over the advertised price. This trend is not unique to Sydney, as other cities like Perth and Adelaide also see a majority of sales exceeding the guide ceiling. The consequences of this practice are far-reaching, causing buyers to waste time, money, and emotional energy on properties they cannot realistically afford.

The Transparency Problem

The lack of transparency in the real estate industry is a major concern, as it leads to a lack of trust and confusion among buyers. Henry Pedersen, CEO of Homer, a property data app, highlights this issue, stating that buyers are often chasing properties they cannot afford due to the misleading price guides. This problem is exacerbated by the fact that the reserve price, which is often higher than the advertised price, can sit outside the price guide, leaving buyers in the dark.

Legal Loopholes and Unpredictable Auctions

While there are laws against deliberate underquoting in some states, such as New South Wales and Victoria, proving an agent has broken the law can be challenging. Auctions, in particular, are unpredictable and provide a loophole for agents to justify higher sale prices. Michael Fotheringham, managing director of the Australian Housing and Urban Research Institute, points out that when auctions pass the advertised guide but fail to sell, it raises questions about the accuracy and transparency of the estimates.

Shifting Housing Dynamics

The growing number of auctions in the housing market is a sign of a broader shift in how we view housing. Fotheringham suggests that the financialization of housing is taking precedence over its role as a shelter for families. This shift is evident in the increasing number of auctions, which are often driven by the potential for financial gain rather than the needs of families seeking a home.

A Call for Action

The issue of underquoting and the lack of transparency in the real estate market demand attention and action. While some states have introduced guidelines and penalties to curb the practice, more needs to be done to ensure a fair and transparent market. Buyers deserve to have accurate information to make informed decisions, and the industry must prioritize trust and integrity to restore faith in the housing market.

Conclusion

The real estate market in Australia is at a crossroads, with a growing divide between those who view housing as a financial asset and those who see it as a place to call home. Addressing the issue of underquoting and promoting transparency is crucial to bridging this gap and ensuring a fair and sustainable housing market for all.

Sydney House Prices: Why Buyers Pay Nearly $120,000 Over Advertised Prices (2026)
Top Articles
Latest Posts
Recommended Articles
Article information

Author: Saturnina Altenwerth DVM

Last Updated:

Views: 5682

Rating: 4.3 / 5 (64 voted)

Reviews: 95% of readers found this page helpful

Author information

Name: Saturnina Altenwerth DVM

Birthday: 1992-08-21

Address: Apt. 237 662 Haag Mills, East Verenaport, MO 57071-5493

Phone: +331850833384

Job: District Real-Estate Architect

Hobby: Skateboarding, Taxidermy, Air sports, Painting, Knife making, Letterboxing, Inline skating

Introduction: My name is Saturnina Altenwerth DVM, I am a witty, perfect, combative, beautiful, determined, fancy, determined person who loves writing and wants to share my knowledge and understanding with you.